Brad Pitt. George Clooney. Karl Rove? Believe it or not, this is not the top three on People's Sexiest Men Alive list (though with those luscious lips and thick coif of hair, it is mind boggling that he hasn't made the list. In fact, I think we're going to call for a boycott of the publication until they get it right). Karl Rove has joined the growing list of celebrities who have starred in Japanese television commercials.
Since September, Karl Rove has been in commercials for A SUKE, a Japanese lip balm. In the spots, a male contestant on a Japanese game show has to kiss three different women while wearing a blindfold and guess which gal is which. Except they switch the third girl out with Karl Rove and, when the host lifts the blindfold, revealing it was actually Rove, the contestant doesn't care because he loves the taste of the lip balm that he is wearing.
The results have been through the roof for Tempura, the company that manufactures A SUKE. Within one week of the ads appearing on television, sales have gone up 600 percent. Kenji Ishibashi, Tempura's President of Marketing, couldn't be more pleased. "We went with this ad because lipstick has the market cornered on pigs, but nobody has Karl Rove. It seemed like a natural second choice," Ishibashi said. He added, "The results are amazing. As it turns out, the Japanese love fat, white Republicans."
Tempura has raced to make a profit off of this new phenomenon with plans to offer everything from an action figure to a T shirt featuring a shirtless Karl Rove wearing the lip balm.
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